Privacy Policy - Andy Perrin Product Marketing

We take your privacy seriously. This privacy notice explains what personal information we collect, why we collect it, and how we handle it.

Contact details
What information we collect, use, and why
Lawful bases and data protection rights
Where we get personal information from
How long we keep information
Who we share information with
How to complain

Contact details

If you have any questions about this privacy policy or our data practices, please contact:

Andy Perrin
Email: andy@andyperrin.com
Phone: 07791 608 485

What information we collect, use, and why

For client services and consultancy projects:

Names and contact details
Company information and business addresses
Project requirements and specifications
Communication records and correspondence
Contract and payment information
Meeting notes and project documentation

For marketing and website purposes:

Names and contact details
Email addresses (for newsletter subscribers)
LinkedIn and other professional social media information
Website analytics (including page visits, time on site)
IP addresses and browser information

For industry research and business development:

Market research data
Anonymized client feedback
Industry trends and competitive analysis information

To comply with legal requirements:

Contract information
Accounting and tax records
Any information required by UK law

Lawful bases and data protection rights

Under UK data protection law, we must have a "lawful basis" for collecting and using your personal information. You can find out more about lawful bases on the ICO's website.

Our lawful bases include:

Contract: When we need your information to deliver our consultancy services or fulfill a contract with you
Legitimate Interest: When processing is necessary for our legitimate business interests (such as business development, marketing to business clients, or improving our services)
Consent: When you have given us clear consent to process your data for specific purposes
Legal Obligation: When we need to process your data to comply with the law

Your data protection rights

Right of access: You can request copies of your personal information
Right to rectification: You can ask us to correct inaccurate or incomplete information
Right to erasure: You can ask us to delete your personal information in certain circumstances
Right to restriction of processing: You can ask us to limit how we use your information
Right to data portability: You can ask us to transfer your information to another organization
Right to object: You can object to our processing of your data
Right to withdraw consent: When we use consent as our lawful basis, you can withdraw it at any time

If you make a request, we will respond within one month. To make a request, please contact us using the details provided above.

Where we get personal information from

Directly from you (through emails, contracts, meetings, etc.)
Your company website or professional profiles
Industry events and conferences
Referrals from other clients or industry partners
Publicly available sources
LinkedIn and other professional networks

How long we keep information

We retain your personal information only for as long as necessary to fulfill the purposes for which we collected it, including:

Client project information: 6 years after project completion (to comply with tax and accounting requirements)
Marketing contacts: 3 years from last engagement (unless you request earlier deletion)
Website analytics data: 2 years
Email communications: 3 years

Who we share information with

We limit sharing of your information and only share with:

Professional service providers (such as website hosting, email providers, accounting services)
Legal advisors when necessary
Tax authorities and other regulatory bodies as required by law

We do not sell your personal information to third parties.

How to complain

If you have concerns about our use of your personal data, please contact us first so we can address your concerns.

If you remain unhappy with how we've used your data, you can complain to the Information Commissioner's Office (ICO):

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint

Cookie Policy

Our website uses necessary cookies to enable basic functions like page navigation and access to secure areas of the website. We also use analytics cookies to help us understand how you use our website, so we can improve the user experience.

By using our website, you consent to our use of cookies for these purposes. You can disable cookies in your browser settings at any time.

Last updated: March 2, 2025