About Me
Making complex tech simple through product marketing
Strategic B2B SaaS & Cloud product marketing consultant with extensive experience establishing and scaling product marketing functions for high-growth tech companies. I help companies find their product market fit, tell their story effectively, and drive business growth through clear, compelling positioning.
Why Work With Me
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I cut my teeth in product management and then started as a product marketer before product marketing was really a thing. I know the territory well.
Experienced working internationally, and across sectors and tech including SaaS, Fintech, IoT, Supply Chain, AI, Blockchain and Cloud tech.
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Product marketing needs a bit of everything. I’ve got the right combo of storytelling, creativity and analytical research nerdery.
I'm happy working solo, leading a team, or just helping out where needed. ​I mentor several PMMS via Matcha too.
My Journey
From PM to PMM
When I started in product management, I loved being product owner, working across teams: training sales, educating marketing, and evangelizing to leadership all taught me the value of being able to understand technology and clearly communicate its value.
Then 13 years ago, I discovered product marketing which felt like the ideal intersection of my technical understanding and storytelling abilities. Like finding my professional home.
Since then, I've had the privilege of:
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Building product marketing functions from scratch at three B2B tech companies, 2 of which were acquired.
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Working across US, European and APAC markets
Today, I work as a freelance product marketer,I love the variety this gives me - it keeps me sharp and lets me bring fresh perspectives to each client.​
My Support Team
Behind every successful business, there’s a high performance team. In my case, it’s just this pair of reprobates who share my home office space most days.
Larry
Larry is Head of Enthusiasm. Primarily responsible for acquiring tennis balls and obsessively staring out the window.
Olive
Olive is Chief Barketing Officer (sorry). She’s worked hard to overcome her lack of discernible intelligence by perfecting a cute look.
